Archive for May 2008

What is “Green?”

In the movie The Fifth Element, Chris Tucker’s character Ruby Rhod uses the term “green” for just about anything he likes, or thinks is popular, or is cool, etc.

Now, so does much of America.

So what is “green?” Given there is much debate on the subject, I offer my own definition.

“Green” is better. Full stop.

Green is not a certification, nor destination, but a journey to do better socially, economically, and environmentally. What is green now, will look anything but in the future.

When I was a kid, and gas prices shot up because some very attractive gentlemen in Near Asia wanted to flex their economic muscles, the idea of an automobile that could reach speeds of over 100 mph and get 50 mpg was a fantasy. Now, those same benchmarks, look less than novel.

So is such an auto “green?” It was; it is no more.

Green means constantly striving to do better.

|